Working in Soulard
 

Many things draw people to Soulard. The backdrop, the Soulard architecture and street scape, which displays a spectrum of interesting detail and a robust character, are always a strong draw. But it goes much deeper than that, as Soulard is a small town nestled in 17 square blocks, with sense of community few places can offer. Modest, sturdy multi-family structures are mingled with stately Victorian townhouses and a few elegant mansions.

Soulard thrives as a diverse neighborhood with events such as the annual Bastille Day celebration in July, Soulard Mardi Gras activities in February and Soulard Oktoberfest in October, bring thousands of people into this lively ethnic neighborhood. Visitors can enjoy the unique blues music clubs, pubs and fine restaurants and outdoor cafes.

SOULARD SPEAKS OUT!

Soulard is a neighborhood rich with history and unique character. It is more of an Island in that it is bordered by a river on one side, and highways on the other. And between these borders, the streets have become host to many little blues bars, restaurants, patios, etc., that are all within walking distance of one another. Here you will find an eclectic mix of style and architecture, a blend of culture, music, the market, and some of the friendliest people ever! When we came to look for the location for the first Feraro’s, Soulard just yelled out to us, “Pick me…pick meee!” It was our new Jersey Shore of the Midwest. The Jersey Shore is very similar in that everything in a shore town is within walking distance, old bars, patios, etc. It is that whole crazy indigenous islander feel that just feels right. Everyone knows you. Everyone is a little bit off kilter. It’s just cool!
Mother and Son
Nancy and Jon, of Feraro's Pizza '

"We looked at the CWE, and Starbucks was looking there also. Soulard was still available, we liked the neighborhood feel, and really liked the building!"
Soulard Coffee Garden

Soulard offers great name recognition as an integral part of St. Louis. It has long been a destination for tourist and St. Louisians , offering easy access from all major highways. The growth of the downtown area offers many new possibilities for business development.
Cathy W., - The Porch

"My husband and I bought the building that houses the shop in 2001. We have since expanded the shop to include the entire first floor and rehabbed the two upper living areas, turning them into condos and subsequently moving into the one above the shop. We chose Soulard as the location for the business for a few different reasons. At the time we bought the building, we already had a house in Soulard. Secondly, the building fit the bill as to the type of set-up we were looking for, and thirdly, but certailnly not lastly, I felt that Soulard needed some retail to balance the many bars and restaurants already in place. I've always thought of Soulard as the closest approximation St. Louis has to a French Quarter."
Sally M., La Belle Histoire